So… looks like I’m starting blogging after all… And because nobody knows about it yet and it is still my own private world, I’ll just say “Welcome Dana!” and also wish myself good luck and inspiration.
For today, I’ll launch a question – to myself I guess, but if anyone accidentally views this and feels like commenting, I’ll even think of a prize 
Here it is: since the young generation is multitasking (listening to/watching different media at the same time), and it seems that they are more involved/pay more attention to the Internet and less to the TV/radio, wouldn’t this be a reason to reach them through low involvement processing (LIP) through traditional media, and HIP through online?