Apr 15
Just discussed earlier with my colleagues about media neutral planning, and remembered Angus Jenkinson’s white paper “In praise of media neutral planning“. Then the debate that went on at APG, and then the case studies on integrated marketing on CFIM.
They’re not very new, if you’re either a planner, or a media strategist you should know them and just skip this post. For everybody else interested in the area, it’s good food for thought!
