News for the ‘Digital’ Category

How Social Networking Influences Purchasing Behaviour

Finally some data (!!!) to convince clients why they should use smart social media ideas, and not the so lame banner ads (read overlayers, backgrounds, and all that).

Below a chart that shows how effective is social endorsement if we consider the download of a widget, or cash spent on something as % and amount. More about the study here, here, and here.

social2

Via @faris.

And then I started to blog at http://www.trippydoo.com/blog/ TrippyDoo, that is :)

Posted: January 29th, 2009
Categories: Consumer behaviour, Digital
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